Sector associations

Sector associations


At global level, MSPA is the largest professional association that is focused on improving the quality of service provision by using mystery-guest surveys. With more than 450 affiliated companies worldwide, it brings together a range of specialists that is primarily focused on measuring and improving the level of service provision.

In 2015, Store Support joined the European board of directors of the MSPA.

For more information about the MSPA, please visit


MOA aims to promote, develop and encourage the quality of market, opinion and policy surveys at national and international level. The association also represents the interests of respondents, users and providers of market, opinion and policy surveys. Membership of MOA is only available to qualified researchers and survey firms.


ESOMAR is the worldwide association that strives for better surveys of markets, consumers and societies. With more than 5,000 members in 100 countries it creates quality and value for market surveys and opinion polls, which contributes to effective decision-making by clients. The details of all members are listed in the ESOMAR Directory of members and all members endorse the ICC/ESOMAR International Code on Market and Social Research. ESOMAR is supported by the major national professional organisations around the world.

Platform for Client-led Business Operations

The Platform for Client-led Business Operations (PvKO) is the platform that brings together all the players with an interest in sharing knowledge and experience in the area of client-led business operations and CRM (Customer Relationship Management).