Mystery e-mailing

Mystery e-mailing

The importance of a good e-mail is often underestimated even though in retail it is continues to be a form of customer contact in a phase of explosive growth. Mystery e-mailing shows to what extent your organisation answers e-mails with a focus on service.

Your e-mail answers improve after mystery e-mailing

Dealing properly with e-mails creates a professional impression and contributes to a positive image of your organisation. Yet e-mails often leave room for many improvements - from the time it takes to answer an e-mail to preventingspelling mistakes and actually dealing with the essence of a customer's question. For example, research demonstrates that 1 in 3 e-mails contains typing, style or spelling mistakes. With our thorough final report, you and your employees can get to work immediately.

Mystery e-mailing - relevant points of attention

Our mystery e-mailers are your real and prospective customers and ask for information by e-mail. This analyses several possible improvement points:

  • Speed of response
  • Correctness of content and relevance to the customer's question
  • Clarity of the e-mail and linguistic errors
  • The manner in which the e-mail has been personalised
  • Sales focus and using commercial opportunities

Mystery e-mailing by Store Support

Store Support combines experience, innovation and enthusiasm to arrive at the best quality for you as a client. We answer the appropriate questions, but also produce clear results and reports. It means you can make a start with implementing improvements in your organisation.

More information about this type of research?

Contact us without obligation

More information about this type of research?
Contact us without obligation